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Avon Taps Bisset as Face of New Line

Anti-aging skin care and campaign to debut in November.

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By: TOM BRANNA

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Avon Products, Inc. partnered with award-winning actress Jacqueline Bisset, who will serve as the face of its anti-aging Anew Platinum line. According to Avon, this new skin care collection for women 60+ was developed to recapture the appearance of youthful contours and will debut this fall through Avon representatives. The Anew Platinum Night Cream and Serum will be available beginning November 2010 in conjunction with an advertising campaign featuring Bisset. She will also appear in t...

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